Working at SPC I led a complete redesign of existing website and marketing materials to modernize user experience and refresh brand.
Jay Sella — Design + Development
↳ Redesign + Development
In redesigning and developing from scratch the firm's new website, I worked hand-in-hand with their marketing and compliance teams, along with the firm's broker-dealer to meet and exceed compliance, security, and privacy requirements.
A driving factor leading to my building a brand new site stemmed from a lack of willingness from firm's previous website service to innovate.
In striving to enhance their client (and prospect) experience, I led the implementation of the following:
- Live Chat
- Online Appointment Scheduling
- Electronic Invoicing
- Online Job Applications
↳ Presentations, Stationery, Advertisements
Working with SPC's marketing team and to reflect the stylistic changes implemented on the website, I embarked on updating other branch materials including presentation templates, logos, and stationery such as letterhead, envelopes, and business cards. This also carried over to changes in advertising styles.