- Implemented a mass communication service to reliably communicate with owners, sending 75 email campaigns with an average 75% engagement rate
- Crafted and engineered a Hologram/QR Code Verification System, responsible for 5,000+ scans/year (during peak summer months)
- Designed, marketed, and sold $6,300 worth of merchandise for a community fundraiser
- Published 950+ ownership record changes resulting in a 62% increase in reliable homeowner communication channels
- Carried out a complete overhaul of HOA's website
- Served as a point-of-contact between the Board, employees, owners, and property management, handling 700+ inquiries
Jay Sella — Webmaster + Point-of-Contact [Volunteer]
Middlesex Beach Association
A Homeowners Association for a private community on the Eastern Shore with nearly 250 properties.
Highlights:
Website:
↳ Webmaster + Point-of-Contact [Volunteer]
When I assumed control of the HOA's website, there was little-to-no style, making it near impossible to navigate and find information. I set out to build a brand new website while prioritizing the most commonly requested and searched for information, standardizing formats, and focusing on ease of navigation. Today, it is one of the most robust HOA websites in the area.
The Marketplace:
↳ Designed + Sold Products [Fundraiser]
To enliven community spirit and generate revenue to lower HOA fees, I designed and sold Middlesex-themed apparel, umbrellas, and beach accessories. However, the team faced challenges from a limited digital presence and uncertain demand. This also resulted in the development of a website for people to view the products, reserve their purchases, and communicate with our group.