- Implemented a mass communication service to reliably communicate with owners, sending 77 email campaigns with an average 75% engagement rate
- Crafted and engineered a Hologram & QR Code Verification System, responsible for 5,000+ scans/year (utilized during peak summer months)
- Designed, marketed, and sold $5K of merchandise for a community fundraiser
- Established and managed the procedures + databases for processing nearly 1,000 ownership profile changes, resulting in a 62% increase in reliable communication channels
- Served as a point-of-contact between the Board, employees, owners, and property management, handling 700+ support inquiries over a 3-year span
Jay Sella — Webmaster + Point-of-Contact [Volunteer]
Middlesex Beach Association
A Homeowners Association for a private community on the Eastern Shore with 250 properties.
Highlights:
Website:
↳ Webmaster + Communications Officer [Volunteer]
When I assumed control of the HOA's website, it was not intuitive and difficult to navigate. I set out to build a brand new website while prioritizing the most commonly seeked information, while prioritizing the most commonly seeked information. Today, it is one of the most robust HOA websites in the area.
The Marketplace:
↳ Designed + Sold Products [Fundraiser]
To enliven community spirit and generate revenue to lower HOA fees, I designed and sold Middlesex Beach-themed apparel, umbrellas, and beach accessories.
We initially faced challenges from a limited digital presence and uncertain demand. I transformed this into an opportunity and developed a website to showcase our products, offer product reservations, and communicate with our community. The website was built in PHP with a MySQL database backend for inventory management. Responsible for communications, I also connected with potential customers over a dedicated email and through Chatra, a live chat service.