- Implemented a mass communication service to reliably communicate with owners, sending 77 email campaigns with an average 75% engagement rate
- Crafted and engineered a Hologram & QR Code Verification System, responsible for 5,000+ scans/year (during peak summer months)
- Designed, marketed, and sold $6,000+ worth of merchandise for a community fundraiser
- Established and managed the procedures and databases for processing nearly 1,000 owner profile changes, resulting in a 62% increase in reliable communication channels
- Served as a point-of-contact between the Board, employees, owners, and property management, handling 700+ support inquiries over a 3-year span
Jay Sella — Webmaster + Point-of-Contact [Volunteer]
Middlesex Beach Association
A Homeowners Association for a private community on the Eastern Shore with nearly 250 properties.
Highlights:
Website:
↳ Webmaster + Communications Officer [Volunteer]
When I assumed control of the HOA's website, there was little-to-no style, making it near impossible to navigate and find information. I set out to build a brand new website while prioritizing the most commonly requested and searched for information, standardizing formats, and focusing on ease of navigation. Today, it is one of the most robust HOA websites in the area.
The Marketplace:
↳ Designed + Sold Products [Fundraiser]
To enliven community spirit and generate revenue to lower HOA fees, I designed and sold Middlesex-themed apparel, umbrellas, and beach accessories. However, the team faced challenges from a limited digital presence and uncertain demand. This also resulted in the development of a website for people to view the products, reserve their purchases, and communicate with our group. The website was built in PHP with a MySQL database backend for inventory management. Responsible for communications, I connected both over a dedicated email and through Chatra, a live chat service.