Jay Sella Webmaster + Point-of-Contact [Volunteer]

Middlesex Beach Association

A Homeowners Association for a private community on the Eastern Shore with 250 properties.


  • Implemented a mass communication service to reliably communicate with owners, sending 77 email campaigns with an average 75% engagement rate
  • Crafted and engineered a Hologram & QR Code Verification System, responsible for 5,000+ scans/year (utilized during peak summer months)
  • Designed, marketed, and sold $5K of merchandise for a community fundraiser
  • Established and managed the procedures + databases for processing nearly 1,000 ownership profile changes, resulting in a 62% increase in reliable communication channels
  • Served as a point-of-contact between the Board, employees, owners, and property management, handling 700+ support inquiries over a 3-year span


Webmaster + Communications Officer [Volunteer]

The Marketplace:

Designed + Sold Products [Fundraiser]

To enliven community spirit and generate revenue to lower HOA fees, I designed and sold Middlesex Beach-themed apparel, umbrellas, and beach accessories.

We initially faced challenges from a limited digital presence and uncertain demand. I transformed this into an opportunity and developed a website to showcase our products, offer product reservations, and communicate with our community. The website was built in PHP with a MySQL database backend for inventory management. Responsible for communications, I also connected with potential customers over a dedicated email and through Chatra, a live chat service.

© 2021 Jay Sella. All Rights Reserved.

Designed + built in the Washington, D.C. area. Some icons made by contributors via Flaticon.